Advertising on the Internet

More people are using the Web in everyday life to research and find businesses and services to use. Recent statistics on advertising spending show internet advertising has grown at 42% year on year at the expense of almost alll other forms. Nationally, businesses spend 15% of their advertising budget with the internet: 

• 5 times more  than radio (3%)
  
• more than on direct marketing (sometimes called junk mail) (14%)
  
• more than double outdoor (billboards, rugby ground stands) (6%)

Although the press and magazines continue to take a larger share of spend today than the internet, these continue to decline. The evidence can be seen locally, with the decision of the local Bath Chronicle to become a weekly rather than daily paper.

The advantage of this transfer across to the internet is that it allows small and medium businesses to promote themselves with a virtual shopfront and give their prospective customers a view of their scope of work, example projects and contact details.

Whether or not you have a website, your business will attract more customers if you can be easily found and verified on the net. We would recommend you consider advertising in several places on the net - typically the cost is much less than some of the other formats listed above.

Advertising on TheBathWeb.co.uk

TheBathWeb.co.uk is run by local people for local people - it isn't a tourist destination or a national newspaper - with the aim of enabling local residents to find a wide range of businesses, services and professionals in the area. We use several measures to ensure that when searching for businesses in Bath, thebathweb.co.uk is the destination that appears often on the frontpage of Google, Yahoo, MSN and other popular search engines.

Whether or not your business already has a website, it's essential that prospects can easily and quickly find your business on the internet. Whilst there are several different internet directory services, TheBathWeb.co.uk is a specialist local directory operated and run by local people for local residents. We run a series of active advertising campaigns to ensure that when local people are searching for local Bath businesses, our results prominently feature at or near the top of the page. 

Unlike some of the national directories, which provide results from a much wider area, we provide local residents with more focussed and useful information which keeps them returning again and again. Our listings are carefully screened to ensure they are up to date, appropriate and accurate.

As a result, we have thousands of unique "visits" to our site each and every month. Many people have bookmarked the website so that can easily return for more information. This leads to direct telephone enquiries and visits to the websites of our advertisers.

A listing on TheBathWeb.co.uk is a very cost effective way of promoting your company compared with other forms of advertising and should be part of your portfolio of regular advertising.

An additional advantage in advertising your website on thebathweb is that search engines regularly scan through our site and upload references to advertised sites for inclusion in their own systems. This avoids the need for you to submit your site to the search engines yourself - it happens automatically and is given more credibility by being referred from thebathweb.

Should you not have a website, we can expand your advert with multiple pictures to become a one page website  and provide it with a unique website address for your business cards.

Listing Options 

Our featured listings come in two formats:

a) Yellow Boxes appear at the top of each category, and typically have three or four lines of text and a picture outlining your business. The box also includes contact phone numbers, full business address and a link to a location map. Users can click through directly to your website if you have one, or to a more detailed description on a page of its own.

To place an advert, either

• Call us on 01225 808158 to place your order, which will go online as soon as we receive payment for 1 year in advance or
• Click below to order online and pay by credit/debit card - your first month will be free and thereafter your card is charged monthly. This is processed by Paypal, as owned and used by eBay, so is a safe and secure method of paying on the Internet. You can cancel your online subscription at any time by clicking on the link at the bottom. The payment will be shown as due to Alpine Communications Ltd - the company which owns and operates thebathweb.co.uk

b) Free listings follow underneath paid adverts - we offer any Bath based business a free listing with minimum contact information. This adds to the usefulness of the site to users, who can find all the information they want quickly and easily in one place. At our discretion, we may include additional details about your business of interest to viewers. Email us to request a free listing - include your business name, address/postcode, phone number and one category you would like to be listed under. We'd also appreciate you updating us if any of your details are incorrect.

Place your order  

    Click here to order a Yellow Box   @ £10 per month + VAT (First month FREE)